Nobody likes a bully… especially small business marketers. If you’ve ever felt like the little guy taking punches from a heavyweight champion, you know what I’m talking about. Big business has donned its gloves, and is waiting to put small business down for the count. I’ve got good news! Sometimes the little guy wins. Heck, [...]

E-Books are part of the new frontier of cyberspace. They are an entirely new medium for sharing marketing information, ideas, techniques, and expert knowledge. Each day the number of people accessing the Internet grows, causing the exposure of your E-Book to increase incrementally. It’s obvious why electronic self-publishing has become so popular so quickly. The [...]

The goal of business owners is to make money. This often results with the selling of a particular product or service. However, to sell that product or service business owners need to alert the general public. Customer cannot buy a product or a service if they do not know that it exists. That is why, [...]

Customers love to help themselves. They can get what they want when they want them not when someone else is ready to serve them. This is where e-business can really make a difference, by extending your existing customer service systems over the Web. Web-based or online service allows your customers to find out what they [...]

Writing a free ebook is a great way to sell more affiliate products. The ebook can work for you in two different ways and I encourage you to use both methods in each free ebook you write. The first way is to promote affiliate links directly in your ebook where appropriate. You can casually mention [...]

Say you are about to launch a new product. You spent months or even years developing the product and studying your target market. And after what seemed like eternity you are finally ready to introduce your creation to the market. The big day arrived; you opened up early and are ready to flaunt your biggest [...]

1. Listen to (and write down!) the questions your clients ask. They’re clues to the problems you can help them solve. They’re also topics for your next article, talk and e-newsletter. Don’t invent this stuff – just listen! 2. Plan and write out your next sales conversation. Got a meeting next week with a hot [...]

Don’t turn your search for the perfect name or tag line into a popularity contest! Two instances of this have crossed my path recently. First, someone I know asked people to vote on the best title for a forthcoming book. That’s unwise, because what people say they like in a book title: * Doesn’t necessarily [...]

You are interested in starting a home-based business. You also want to use the Internet for your work-at-home idea. However, you are not sure if you can make money online. To make matters worse, you are confused about what home-based business opportunity to pursue. If this sounds like you, rest assured that money can be [...]

If you run your own business, then writing effective press releases is a good skill to learn as it will help you promote and sell more of your services and products. A press release is like an article, with one main difference: they have to have an element that makes them newsworthy. They will almost [...]